Truth should not be a luxury in business acquisition.
60sFULL ANALYSIS
3BUYER TIERS
30 daysFREE · NO CC
THE PROCESS

From seller package to clear verdict. In 60 seconds.

  1. Upload the seller package

    PDF, financials, or paste the CIM text directly into Verity.

  2. Verity reads everything

    Every financial line. Every add-back claim. Every assumption the seller made in their favor.

  3. Red flags surface automatically

    Scored against your buy box. Compared to market comps. Flagged for what the numbers actually imply.

  4. You negotiate with conviction

    Or you walk away early — and save the months you'd have spent finding out the hard way.
THE PROCESS

Your criteria. Our engine. Your decision.

You define what matters.

During onboarding, you tell Verity exactly what you're looking for — business type, size, revenue, deal structure, risk tolerance, and more. These aren't generic filters. They become your personal acquisition criteria.

The engine applies your criteria.

Verity's rules engine — built on publicly available M&A frameworks — evaluates every deal against the criteria you set. The result isn't our opinion. It's a calculated answer to a specific question: does this deal meet what you told us matters?

You make the call.

A Pass means this deal fits your profile. A Fail means it doesn't. Verity gives you structured analysis, not a directive. The decision — and the responsibility for it — is yours. That's how it should be.

Verity provides calculation tools and AI analysis — not financial, investment, or legal advice. Better than the alternative. Not the most complete and verified information.

VERITY BRAIN

The honest AI.

Most AI tools tell you what you want to hear. Verity Brain tells you the truth — including when it doesn't know something.

Brain has two modes, and it always tells you which one it's using.

MEMORY ANALYSIS

Drawing on training from millions of sources — legal documents, M&A guides, financial filings, industry reports. Powerful for analysis, synthesis, and reasoning. Labeled clearly so you know what you're getting.

RETRIEVED SOURCE

When you ask Brain to verify a specific rule or regulation, it finds the actual published document and shows you the source. Not a summary from memory — a citation you can click and verify yourself.

See exactly how this works →
WHO VERITY IS FOR

Every buyer deserves the same honest intelligence.

SEARCHER

$97 / month
per month, billed monthly
The most important financial decision of your life deserves more than cautious optimism.
5 active deals · 15 AI analyses per month.
  • — Deal pipeline
  • — Document analysis (AI)
  • — Buy box scorecard
  • — Financial modeler
  • — Due diligence checklist
  • — Deal brief export (PDF)

OPERATOR

$297 / month
per month, billed monthly
Execution pressure and information overload — too many deals, not enough analytical bandwidth.
20 active deals · 60 AI analyses per month.
  • — Everything in Searcher, plus:
  • — Integration playbook
  • — Bundle revenue modeler
  • — Market map
  • — Custom knowledge base
  • — Up to 3 team members

ADVISOR

$597 / month
per month, billed monthly
Your clients trust your process. Give them one that no spreadsheet-based competitor can match.
200 active deals · 10 client workspaces · 150 AI analyses per month · White-label branding included.
  • — Everything in Operator, plus:
  • — White-label branding
  • — 10 client workspaces
  • — Custom knowledge base per workspace
  • — Priority support
Annual pricing: 1 month free. 30-day free trial on all plans — no credit card required.
Not sure which plan fits you? Find out in 30 seconds →
HONEST BILLING

You only pay for real AI.

Verity does a lot of work on every deal, but we only charge for the part that runs on artificial intelligence — reading your documents and answering your questions. Our scoring, fit logic, and evaluation tools are ours, and you use them freely.

Capability
Uses AI?
Cost
Analyze an uploaded document
Yes (reads it AND judges fit)
1 credit
Ask Verity Brain a question
Yes
1 credit
View or run a Buy-Box Score
No
Free
Use the Opportunity Evaluator
No
Free
See Key Strengths / Key Risks
No
Free
See what's missing on a deal
No
Free
Save an evaluation
No
Free

Truth should not be a luxury in business.

Verity says what your optimism won't.

The seller says the business 'runs itself.' The business has run itself for six months because the seller stopped showing up. These are different things.
Verity
Owner add-backs are legitimate. Adding back the salary of a role that will need to be filled by a human being who expects to be paid is a creative interpretation of the concept.
Verity
Ninety days of seller support sounds generous until you realize that days 1 through 89 are mostly calendar management and day 90 is a very warm handshake.
Verity
Verity is very good at finding what's in a document. It is less useful for evaluating what the seller conveniently forgot to include. That part still requires a phone call and a healthy sense of skepticism.
Verity
THE FOUNDING STORY

Why Verity exists.

A few years ago I was evaluating a small business acquisition — something I'd been thinking about for a long time. I did what most first-time buyers do: I read the seller package carefully, ran the numbers, and felt cautiously optimistic.

Then I had a conversation with an experienced business broker in Las Vegas who had seen hundreds of these transactions. In twenty minutes he reframed everything I thought I understood about small business acquisitions.

Most of the businesses I was interested in were owner-operated — built around one person, not transferable by design, and valued in ways that rewarded the seller's optimism rather than the buyer's reality.

That conversation changed my approach entirely. Instead of looking for one business to buy, I started thinking about a platform — acquiring several complementary businesses, integrating them, and creating something worth more than the sum of its parts.

To do that rigorously, I needed something that didn't exist: an honest, analytical co-advisor that could read a seller package the way an experienced M&A analyst would — catching what I'd miss, flagging what the numbers didn't say out loud, and scoring every deal against a clear, consistent framework.

So I built it. And then I realized that what I'd built wasn't just useful for me.

Every person evaluating a small business acquisition deserves the same rigorous, honest intelligence — regardless of whether they have an M&A advisor on retainer or are doing this entirely on their own for the first time.

That's Verity Intelligent Advisor. The trusted co-analyst for the most important financial decision of your life.

Truth should not be a luxury in business.

YOUR DATA

Works for you. Only you.

Documents you upload, answers you provide, and questions you ask are processed exclusively within Verity's contracted infrastructure — Supabase for secure storage, Anthropic for AI processing — to generate your results. Your information is never used to train AI models, never shared with third parties, never sold, and never used to benefit anyone other than you.

What goes into Verity stays in Verity's ecosystem — and leaves only when you choose to export it.

Start seeing every deal for what it
actually is.

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